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Showing posts from May, 2023

Why does a $10 App cost you $10,000?

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The flareAI Fast Answers Series for Shopify Plus & Shopify businesses. Let's say you are a business owner and you are considering a SaaS CRM app to manage your customer relationships. Let’s start with the obvious. The subscription fee for the app is $10 per month per user. You have 10 employees who will be using the app, so your monthly cost will be $100.  Yearly cost so far, $1200  Next, you will need to train your employees on how to use the app. This training could run half-day for 10 employees at $80/hour/employee including cost of trainer and employee time. $80 x 4 x 10 = $3200 Are your palms sweating? The yearly total is now $4400 Integrations. You want your CRM app to talk to your Quickbooks, Slack, Google Drive, and Asana. Boom, drop another $250/month in ongoing integration services. $250 x 12 = $3000 Yes, get a glass of water. The yearly total is now $7400 Support. You will need support for the app but also support for the integrations. Another $150/month. $1...

B2B BS: There Is No Such Thing As Marketing to a Business

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The flareAI Fast Answers Series: Content Marketing for Ecommerce Entrepreneurs & Thought Leaders There is no such thing as marketing to a business. You are always, always marketing to specific individuals in a business. Businesses don’t buy your products, people do. That is why LinkedIn is such a powerful marketing tool.  LinkedIn can connect you directly to people within a business that can potentially benefit from your product or service.  Create content that speaks to John Doe and Jane Doe, NOT Acme, Inc Project your thought leadership and brand affinity to John Doe and Jane Doe, and you will land your B2B deal. Booyah! Welcome to the flareAI family! Receive more, follow flareAI Get free sales from Google , LinkedIn, Instagram , Facebook , WhatsApp , TikTok & 20+ Free Sales Channels, on Autopilot If you found the content helpful consider supporting the Shopify Community with a Like + Comment

Non-obvious Top Selling Ecommerce Category by Month

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The flareAI Fast Answers Series for Shopify Plus & Shopify businesses Sources: Deal News, Business Insider  Jan: Plumbing Feb: Men’s Leather Jackets, dress to impress Mar: Printer Cartridges  Apr: Mulch  May: Office Supplies  Jun: Kitchen Items  Jul: Electronics ( Anomaly, due to Amazon prime day ).  Aug: First-aid kits  Sep: Car wax Oct: Roasted nuts Nov: Streaming devices like Apple TV, Roku.  Dec: Car Guess why so? Comment below Welcome to the flareAI family! Receive more, follow flareAI Get free sales from Google , Instagram , Facebook , WhatsApp , TikTok & 20+ Free Sales Channels, on Autopilot If you found the content helpful consider supporting the Shopify Community with a Like + Comment https://bit.ly/3M5OSPe

Small Fishing Boat, Small Crew, Big Catch: An Inspiration for eCommerce Merchants

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The flareAI Helpful Guides Series for Shopify Plus & Shopify businesses https://bit.ly/3pLATX9 One-third of Netherlands is Below Sea Level  The Dutch relationship with the sea has been deeply ingrained in their history. With limited land suitable for agriculture, the Dutch turned to the sea for sustenance and economic prosperity.  Small Boats, Big Advantages In the face of formidable challenges presented by the North Sea, the Dutch developed a unique approach to fishing using small boats. These vessels, known as bomschuiten, were designed specifically for the shallow coastal waters and the unpredictable conditions of the North Sea.  Unlike larger ships, Dutch fishing boats were compact, agile, and highly maneuverable, allowing them to navigate narrow channels and reach otherwise inaccessible fishing grounds. The Advantages of Small Crews Alongside small boats, the Dutch fishing industry relied on skilled and efficient crews. Rather than deploying large numbers of fi...

Lost & Found: The flareAI Backstory

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The flareAI Fast Answers Series for Shopify Plus & Shopify businesses https://bit.ly/3pvkK8n   The team that is helping Shopify Plus & Shopify merchants with flareAI is the same team that previously operated a Ecommerce Marketplace with over a million products and awarded the Inc 5000 Fastest Growing companies in the US, three times. The biggest strategy that worked for us is to get traffic and sales from Google Search and many other free (organic) sales channels.  In 2020, only a small percentage of our 100,000 products were found by costumers searching on Google . The majority were lost in Google .  We created flareAI to solve this problem for ourselves, and quickly pivoted the growth from majority ads-led growth, to majority organic growth.  Paid ads or paid marketplaces is like renting a place, whereas organic opportunities are like owning a property. Just like for a rental, paid channels does not allow you to build your equity wealth, also ever...

Ears Vs Eyes: Why do listeners buy more from you, than your readers?

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The flareAI Helpful Guides Series for Shopify Plus & Shopify businesses  Podcast listeners will buy more from your business, than your blog readers. Here are 4 reasons why? #1 A multi-tasking world In an increasingly multi-tasking world, ears will eat eyes. Unlike reading which requires undivided attention, we can listen while running, cooking, and heck ya soon while “driving” a full-self driving car :-) #2 Podcast adoption curve is growing fast Yes, there are over 600 million blogs, and growing too. However, the podcast is a worthy challenger for attention, with 140 million listeners, and growing faster. #3 Podcasts offer a human connection It's difficult to get an understanding of a brand's personality from what's typed on a screen.  You can get a vague sense perhaps, but a podcast allows you to showcase your personality in a more natural and effortless way. #4 Listeners have bigger wallets Podcast listeners have higher purchasing power and can become dedicated to y...

The Search Terms

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The flareAI Fast Answers Series for Mid-market & Small Ecommerce businesses  What are organic traffic and free sales on Google Search?  When your Shopify Store customer searches on Google and clicks on a search result, and goes to your Shopify website, this is an organic click (traffic). Then if a customer buys from your store, it is a free sale. No pay-per-click charge, No pay-per-marketplace charge.  Welcome to the flareAI family! Receive more, follow flareAI Get free sales from Google , Instagram , Facebook , WhatsApp , TikTok & 20+ Free Sales Channels, on Autopilot: flareAI If you found the content helpful consider supporting the Shopify Community with a Like + Comment https://bit.ly/3nhzze5

The One

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The flareAI Fast Answers Series for Mid-market & Small Ecommerce businesses  Your customers trust organic channels ( Search, Blogs, Videos ) more than paid media. Sales from Organic channels are longer lasting. When you have 100s of products you don’t have to spend $$$ trying to get all those found on Google Search. Be super-strategic and push just a few important products at the right time that will get you the most revenue. Say, Jewelry stores typically carry 1000 SKUs and designs change seasonally. So strategically pick just a handful each month, target your content writing, and spruce up on-page content and optimization a few weeks prior to the buying season for an engagement ring. The One diamond ring page can be more valuable than trying to optimize all 1000 at the same time. The One. Get free sales from Google , Instagram , Facebook , WhatsApp , TikTok & 20+ Free Sales Channels, on Autopilot: flareAI https://bit.ly/3L6T80n