Lost & Found: The flareAI Backstory

The flareAI Fast Answers Series for Shopify Plus & Shopify businesses https://bit.ly/3pvkK8n 

The team that is helping Shopify Plus & Shopify merchants with flareAI is the same team that previously operated a Ecommerce Marketplace with over a million products and awarded the Inc 5000 Fastest Growing companies in the US, three times.


The biggest strategy that worked for us is to get traffic and sales from Google Search and many other free (organic) sales channels. 


In 2020, only a small percentage of our 100,000 products were found by costumers searching on Google. The majority were lost in Google. 


We created flareAI to solve this problem for ourselves, and quickly pivoted the growth from majority ads-led growth, to majority organic growth. 


Paid ads or paid marketplaces is like renting a place, whereas organic opportunities are like owning a property. Just like for a rental, paid channels does not allow you to build your equity wealth, also every year it will continue to cost more. 


On the other hand, organic growth, once you know how to tap into it, it is a gift that can keep on giving. 


Every product or collections page that gets found by customers searching, can generate a profitable lift in revenue. 


Welcome to the flareAI family!


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