B2B BS: There Is No Such Thing As Marketing to a Business

The flareAI Fast Answers Series: Content Marketing for Ecommerce Entrepreneurs & Thought Leaders

There is no such thing as marketing to a business.


You are always, always marketing to specific individuals in a business.


Businesses don’t buy your products, people do.


That is why LinkedIn is such a powerful marketing tool. 


LinkedIn can connect you directly to people within a business that can potentially benefit from your product or service. 


Create content that speaks to John Doe and Jane Doe, NOT Acme, Inc


Project your thought leadership and brand affinity to John Doe and Jane Doe, and you will land your B2B deal. Booyah!


Welcome to the flareAI family!


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