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Showing posts from January, 2023

Struggling with Ecommerce Sales & Profits?

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Struggling with Ecommerce Sales & Profits? The Fast Answers Series for Mid-market & Small businesses. Answer #1 The riches are in the niches Instead of selling "shoes" sell "bowling shoes for big & tall guys who sweat a lot" :-) Answer #2 Build your tribe Find out your ideal customer's social media hangout. Join those groups. Contribute your expertise and deliver value. Buy or start a group. In a non-salesy way showcase your group, expertise, and eCommerce products. Answer #3 Grow organically (free :-), first It used to be hard and expensive to grow on Search Engines and other free channels. Not anymore. Using an app like flareAI is a great way to start your growth on Google and other search engines without risking a heavy budget. You don't need to be technical at all  Answer #4 Use paid ads with wisdom Do this after you started getting organic sales. Doubledown on only those and invest in paid ads to scale up Answer #5 Make it :-) FUN :-) Wheth...

From eCommerce Marketplace to B2B SaaS for eCommerce : Founder’s Journey

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From eCommerce Marketplace to B2B SaaS for eCommerce : Founder’s Journey My mission is to help eCommerce brands & influencers accomplish great things with small (1-20 people) teams.  We use deep tech ( including AI/ML) to make complex & difficult eCommerce functions run on autopilot.  My flagship product flareAI is generating millions in store sales from Google Search, on autopilot. Previously, I built an eCommerce marketplace supporting 400+ suppliers, 1Million+ products, and was awarded the Inc 5000 Fastest growing companies in the US,  three years in a row. This is my journey, discovering a problem affecting millions of eCommerce stores.  Then, finding a solution :-) A few years ago...   I moved from a hectic silicon valley lifestyle (Oracle consultant) to a then sleepy little town...:-)  Austin, TX I chose to start something new.  My son was a ranked junior tennis player.  So I decided to start an eCommerce store offering specialized ...

Which Shopify business is best for TikTok?

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Which Shopify business is best for TikTok? In just a few years TikTok has quickly caught up with the social media giant, Instagram. With a nearly billion users, this is the growth you cannot ignore. Where there is a crowd, there is a business :-) A eCommerce business. Cha-ching! But which online business is best suited for TikTok? Let's look at TikTok's history for clues: 2014: musical.ly app to share short videos 2016: ByteDance starts Douyin, a Chinese app to share short videos 2017: ByteDance starts an international version of Douyin, and calls it TikTok 2017: ByteDance acquires musical.ly 2018: And Merges with TikTok You catch the drift? MUSIC & DANCE If your Shopify store sells Music and Dance products, connect your Shopify store to TikTok. Yeah, like Today!  Receive more from The Fast Answers Series: Follow flareAI + Ring Notification Bell Welcome to the flareAI family! Get a FREE Found-on-Google score for your Shopify store at flareAI.co Generate free sales from Go...

Why AOV is the Secret to Your Shopify Store Success? WTF is AOV Anyway

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Why AOV is the Secret to Your Shopify Store Success? WTF is AOV Anyway Quick Guide Series AOV "Average Order Value" Take the last 30 days, total sales, and divide by the number of orders. Boom! That's your AOV You should always find ways to increase AOV.  Why? Higher AOV means more profits, and more money to get new customers. Say, you increase AOV from $100 to $120. You can take $5 profit, and use $15 to acquire new customers Here's the fun part. You can increase your Shopify store AOV without spending a dime  # 1 Bundle Example: Watch $500 On this same product page, include a bundle "Watch + Sporty Strap" $525  # 2 Bulk Example: Jewelry Beads $30 for 100 On this same product page, include bulk pricing "$130 for 500"  # 3 Bid Bid as low as possible, to acquire new customers. Even use zero-cost acquisition channels  Apply the 3B's and grow AOV,  profits, and customers.  Clever? We thought so :-) Receive more from Quick Guide Series: Follow flar...

As Your Shopify Store Grows, Why Does Google Find Less & Less Of Your Products?

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As Your Shopify Store Grows, Why Does Google Find Less & Less Of Your Products? There are over a billion+ domains today.   The number of product pages is exploding every day.   Google has to visit these billion+ domains regularly and crawl them.   Yes, Google is a humongous company. But it is a daunting task even for Google.   Google allocates a specific time and resource for each domain, called Crawl Budget.    As your Shopify store continues to add products, the Crawl Budget (time allocated) generally remains the same.   Just because your store added 100s of new products this week, Google's algorithm won't dedicate its entire weekend just to you.   Yeah, yeah we know you are important. But please understand Google treats almost all VIPs the same way :-)   The Google crawl budget allocated for your store will probably remain more or less the same.   As your Shopify store grows, the allocated "crawl time budget" forces Google to star...

flareAI for Shopify : What Should I Do With flareAI?

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flareAI for Shopify : What Should I Do With flareAI? Grow your online business without spending time, money. Creative ways to grow your Online business: Follow flareAI Nothing :-) flareAI runs on autopilot. Working every day for you, to get sales from Google & 20+ Free Sales Channels. Unlike apps or tools you don't need to learn flareAI, or make time or hire staff.   Traditionally adding a new app means adding staff, onboarding time, a learning curve, another dashboard to manage....more heavy lifting.  Not so with flareAI.  Setup with a few clicks, and get to work almost immediately. Think of it this way, when you want a room cleaned... You can either choose a Roomba (bot) OR a traditional Upright Vacuum Cleaner (needs additional people & time). Generating sales on Google Search is like flying a complex plane. When you can fly complex planes on autopilot, why not? flareAI works for you every day, analyzing your store visitors, data, and products  and adj...

Top 5 Ways to Get Sales from TikTok App for Free

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Top 5 Ways to Get Sales from TikTok App for Free There are 1.1 Billion users on TikTok. Here’s are 5 easy ways to make TikTok app dance to your tune. #1 Define your ideal customer Don’t try to appeal to everyone, you will satisfy no one. Niche down. Define your ideal customer. If you are a Shopify merchant selling baby clothes, your target customer is an expectant mother or a young mom #2 Create entertaining short videos with music and fun. Entertaining and engaging your audience is super important on TikTok #3 Trends TikTok is a trends platform. Find out trends that apply to your online store. Go to “ https://googletrends.com ” and enter your keywords to find trends relevant to your store. Then create content around those trends #4  Interact with other users: TikTok is a social platform, so make sure to interact with other users. Like, comment, and share other users' content to get on their radar and potentially gain new followers. #5 Consistency is King   Aim to post at...

Your Holidays eCommerce Sales Up! But Profits Down?

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Your Holidays eCommerce Sales Up! But Profits Down? When you focus on paid ads as the primary channel for sales, you will find ads get more and more expensive every day. Paid Ads: Instagram Ads, Google Ads and Facebook Ads costs per click are auction-based. The keywords that worked for you today will only get more pricey tomorrow as your competition bids for the same keyword. Yes, you generate some immediate sales, but your profits keep shrinking. That is why relying on Paid Ads alone is a race-to-the-bottom strategy. Welcome to the flareAI family! Get a FREE Found-on-Google score for your Shopify store at flareAI.co Generate sales from Google Search & 20+ Free Sales Channels, on Autopilot: Follow flareAI   If you found the content helpful consider supporting the Shopify Community with a Like + Comment Is paid ads your only sales channel? Comment below http://bit.ly/3X9bfaf https://flareai.co https://apps.shopify.com/flareai-seo  

Shopify Merchants & Agencies: Why flareAI?

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Shopify Merchants & Agencies: Why flareAI?   Google SEO Booster $10+ Billion in eCommerce happens on Google Search,  every day. Sadly, for only 4% of eCommerce stores. 96% of eCommerce pages are not even found (indexed) on Google. So on-page SEO time and money are wasted if the page is not even found on Google. flareAI actively gets your pages found (indexed) by Google.  No more routine dreary work. Generating GSC reports, and submitting individual URLs for indexing. Praying Google indexes. Check again. Resubmit yet again... :-( Phew, tired of just writing the above drab paragraph. flareAI does all this and much more, on autopilot.  So you save time and budget. Every page newly found on Google means $204 in additional sales for your Store. flareAI grows your Store on Google Search, Plus! 20+ FREE Sales Channels Finally, a chance to have someone do the daily grind for you Sit back, relax! Let flareAI sell more from Google Search & the world's best free sales c...