Why AOV is the Secret to Your Shopify Store Success? WTF is AOV Anyway

Why AOV is the Secret to Your Shopify Store Success? WTF is AOV Anyway

Quick Guide Series

AOV "Average Order Value"

Take the last 30 days, total sales, and divide by the number of orders. Boom! That's your AOV


You should always find ways to increase AOV. 


Why?


Higher AOV means more profits, and more money to get new customers.


Say, you increase AOV from $100 to $120. You can take $5 profit, and use $15 to acquire new customers


Here's the fun part. You can increase your Shopify store AOV without spending a dime 


# 1 Bundle

Example: Watch $500

On this same product page, include a bundle "Watch + Sporty Strap" $525 


# 2 Bulk

Example: Jewelry Beads $30 for 100

On this same product page, include bulk pricing "$130 for 500" 


# 3 Bid

Bid as low as possible, to acquire new customers. Even use zero-cost acquisition channels 


Apply the 3B's and grow AOV,  profits, and customers. 


Clever? We thought so :-)


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