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Showing posts from February, 2023

Navigating The Challenges Of Selling in Regulated Spaces: Guns, Hunting Gear, & CBD

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Navigating The Challenges Of Selling in Regulated Spaces: Guns, Hunting Gear, & CBD Selling products in regulated spaces is subject to a range of laws that govern manufacturing, distribution, marketing, advertising, and consumer sales.   Navigating these challenges requires careful planning, attention to detail, and a deep understanding of the relevant laws and regulations. If entrepreneurship in these regulated spaces is your calling, you will do well to know your 5 friends. Friend #1 The local, state and federal regulatory agencies. Friend #2 Build strong relationships with suppliers, manufacturers, and other partners in regulated spaces. This can help ensure that products are manufactured and distributed in a way that is compliant with all relevant regulations and can also help you stay ahead of any potential regulatory changes or challenges. Friend #3 Your lawyer with experience in the regulated space you are operating Friend #4 A digital marketing agency with complian...

flareAI for Shopify : Killer Keywords

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Killer Keywords When eCommerce brands & agencies think of keywords, most think of keywords that can convert immediately to sales. These are the “Sales Keywords” aimed to convert almost immediately. But...... "Sales Keywords" are often prohibitively expensive and highly competitive.  But ...... :-)  There is another set of keywords we call “Marketing Keywords”. These are where profits are made. "Marketing keywords" cast a very wide net, to educate users. For example, if you sell engagement rings, you would target a Joe  searching for  "What are the types of engagement rings?" Trust us there are millions of "clueless" Joes’ (sorry guys, you know it is true). The equivalent "Sales Keyword" would be:  "Where to buy engagement rings?"  So here's how to achieve killer results with keywords: >> Write BLOGS with "Marketing Keywords" >> Do Paid Ads (if your products can afford it) with "Sales Keywords...

Rise of the Voices

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Rise of the Voices If you are over 40, you probably type your Google Search. If you are under 40, you probably ask your Google Search. People use their phone mic or smart speakers to do voice searches. According to Google search usage statistics, worldwide 45.3% of mobile searches are voice searches.  In the US it is 25%. Don't, yet. As an eCommerce owner, you don't want to buy into the Voice Search hype yet.  Yes, it is believed one-third of US consumers own a smart speaker.  But who knows, how many use it regularly? And how many use it for shopping?  So follow the trend, but don't invest in voice search yet.   Voice Search in Shopping: Most purchases made via voice are for health and beauty products. So if you are selling health & beauty to the under-40s keep a sharp eye on the Google Voice Search trend. Welcome to the flareAI family! Receive more from The flareAI Series: Follow flareAI Get a FREE Found-on-Google score for your Shopify store at ...

4 New Tips For Incredibly Busy Shopify Teams

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4 New Tips For Incredibly Busy Shopify Teams In eCommerce, small 1-20 people teams perform better than a bloated 100-person team. Smaller teams >> Collaborate better >> Cost less >> Keep up with changes quickly >> Deliver more personalized customer service  But, hyper-efficient teams run the risk of turning into sweatshops.  Here are 4 actionable tips to make small eCommerce teams less busy & more productive. 1. Automate, but don't over-automate. Instead of 20 different apps for your team, pair it down to 1 or 2 AI-based super apps 2. Service messages come in by email, Facebook, and Instagram. Centralize these messages and respond by Chat. Use an app such as Crisp for Shopify stores. [No, they are not giving us a kickback for this referral :-) ] 3. Often the biggest time hog for small teams is learning a new tool, and hiring additional staff to configure, use & maintaining the new tool.  The new generation of solutions with AI capabilities,...

Find Your Customers Where They're Most Engaged!

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  Find Your Customers Where They're Most Engaged! What is Average Session Duration?  Average Session Duration (ASD) is the time spent per session on a platform. Top platforms with the highest ASD 1. Google: 11.58 minutes 2. TikTok: 10.85 minutes 3. Pinterest: 5.06 minutes 4. Reddit: 4.96 minutes 5. Facebook: 4.82 minutes 6. Instagram: 2.95 minutes Find your customers where they are most engaged! Welcome to the flareAI family! Receive more from The flareAI Series: Follow flareAI   Get a FREE Found-on-Google score for your Shopify store at flareAI Get free sales from Google, Instagram, Facebook, TikTok & 20+ Free Sales Channels, on Autopilot: flareAI If you found the content helpful consider supporting the Shopify Community with a Like + Comment http://bit.ly/3KgJ6uH

How To Enjoy Your Ecommerce Success?

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How To Enjoy Your Ecommerce Success? The funnest perk for eCommerce owners is the flex time.  You can literally be on the beach, while your business is raking in the moollah. Hmmm.....reality check. Sometimes though, your eBusiness can begin eating up all your time.  Here are a few ways you can avoid becoming a slave to your thriving eCommerce business. SOP In order to enjoy the flex time, you got to have a set of written "Standard Operating Procedures" (SOP) for your eCommerce business. Treat your team like family Employees that stick with you for years require less hand-holding. Some retention ideas:  Pay for professional development workshops. Sponsor a day trip for the employee+spouse+kids. Treat your vendors like friends In business, we have to connect with Vendors when we need new supplies or resolve a supply chain crisis. But also connect regularly to find out how "they" are doing, professionally and personally. Motivated vendors ultimately lead to customer h...

Build These 3 Moats & Become A Massively Profitable Online Business

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Build These 3 Moats & Become A Massively Profitable Online Business What is a Moat? In business, moat building is a tactic to make it difficult for competitors to compete with you, while incentivizing customers to buy from you again & again. Amazon’s Prime Membership is a example of a successful moat building tactic. By incentivizing Prime members with free shipping, prime videos and variety of member benefits, it becomes difficult for a competitor in any single category: online shopping or streaming videos to compete with Amazon Prime.  Mid-market and small eCommerce businesses can use similar moat tactics to keep competition at bay while encouraging customer loyalty. Moat 1: Register your business with the State, Federal & Military. Small businesses, woman-owned or minority-owned businesses, get priority treatment for many supplier contracts, Take advantage of your business size or status. Be warned though, there will be a boatload of online forms to fill, and contrac...

What's the Big Deal with Google Search?

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What's the Big Deal with Google Search?  Majority of eCommerce happens on  Google Search. More than all paid channels COMBINED. - BrightEdge Research Paid Ads : 47% Free Channels : 53% Google Search results are proven trustworthy and generate superior conversions. Sadly, Google admits they find (index) only 4% of the digital world. - The Tennessean How much of your site is part of the hidden 96%?  Learn which products/pages are part of the hidden 96%, and how flareAI bot can help get them found flareAI.co/FOG Start with your site's free Found on Google (FOG) score. Welcome to the flareAI family! Receive more from The flareAI Series: Follow flareAI     Get a FREE Found-on-Google score for your Shopify store at flareAI Get free sales from Google, Instagram, Facebook, TikTok & 20+ Free Sales Channels, on Autopilot: flareAI   If you found the content helpful consider supporting the Shopify Community with a Like + Comment http://bit.ly/3XxCH17

Listen. Uncommon (but Powerful) Ways to Use Customer Reviews

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Listen. Uncommon (but Powerful) Ways to Use Customer Reviews Customer reviews can be a powerful tool to grow your eCommerce business One obvious benefit is establishing social proof & bragging rights :-) But it is common to miss the other powerful benefits. Uncommon but Powerful Use #1. Grow on autopilot. More positive reviews mean you will rank higher in Google Search.  Get free sales, especially from locals. Uncommon but Powerful Use #2. Never stop improving your business processes. Read every 5-star review, and double down on what you are good at. Read every 1-star review, and really listen to what the customer is saying, doesn't matter how unreasonable it may sound. Listen, I mean really listen. Fix the customer issue, more importantly, fix the business process that caused the 1-star. Uncommon but Powerful Use #3 Never stop improving your product. Search 1-star to 5-star reviews, for product improvement ideas and new product inspirations.  Uncommon but Powerful Use #4 ...