Listen. Uncommon (but Powerful) Ways to Use Customer Reviews

Listen. Uncommon (but Powerful) Ways to Use Customer Reviews


Customer reviews can be a powerful tool to grow your eCommerce business


One obvious benefit is establishing social proof & bragging rights :-)


But it is common to miss the other powerful benefits.


Uncommon but Powerful Use #1.


Grow on autopilot.


More positive reviews mean you will rank higher in Google Search. 


Get free sales, especially from locals.


Uncommon but Powerful Use #2.


Never stop improving your business processes.


Read every 5-star review, and double down on what you are good at.


Read every 1-star review, and really listen to what the customer is saying, doesn't matter how unreasonable it may sound. Listen, I mean really listen. Fix the customer issue, more importantly, fix the business process that caused the 1-star.


Uncommon but Powerful Use #3


Never stop improving your product.


Search 1-star to 5-star reviews, for product improvement ideas and new product inspirations. 


Uncommon but Powerful Use #4


Marketing the reviews


According to Harvard Business Review, marketing products as “customer-ideated” increases market performance by up to 20%.


Showing customers you care about their input makes them feel heard and valued, which in turn builds their brand.


The best-selling LEGO set 21319 Central Perk was ideated by a customer.


Uncommon but Powerful Use #5


Refine your Ideal Client Profile.


Positive reviews can identify customers who are particularly satisfied with a business and who may be more likely to recommend it to others.


Use the 5 uncommon ways to turn complaints & praises into Profits.


How do you use customer feedback in your business? Comment below.


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