Measuring Your Content Quality: The really, really, really simple answer

The flareAI Fast Answers Series for Shopify Plus & WordPress businesses

We all know every business needs blogs and lots of them.

Ecommerce, SaaS, Professional Services, Ads, Affiliate. Every business. 


Blogs are a magnet. They attract traffic, leads, and sales. 


When you invest in blog content, you want to measure that it is working for you effectively 


Fortunately, in Content Marketing there is a really simple way to measure the quality of your blog.


Is it original and factual? These are essential qualities, but not simple to measure


Production quality? This is necessary as it reflects your brand, but not a simple way to measure Content Marketing Effectiveness


Is it added engagements, followers, and subscribers? These are leading indicators, but not the simple answer we are looking for. 


Is it more traffic and leads? These are prospect journey indicators, again not the bottom line answer. 


You ready for the really, really, really simple answer?


Blog #1 generated $1X profits consistently

Blog #2 generated $2X profits consistently


Blog #2 has higher quality compared to Blog #1.


Doesn’t matter if Blog #1 was produced by a Madison Avenue PR Agency, and Blog #2 was produced on your iPhone. 


If Blog #2 is generating more profits, consistently. Do more of it. 


This bottom line measurement is true for every business. Ecommerce, SaaS, Professional Services, Ads, Affiliate. Every business. 


Find a way to connect every blog to the profits it generates for your business. You have a winning recipe to drive Content Marketing success.


Welcome to the flareAI family!


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