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Showing posts from June, 2023

The Most Powerful Sales & Marketing Tool Ever. That Costs You Nothing

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The flareAI Fast Answers Series for Ecommerce, Content & SaaS Teams. Don’t hold your breath.  The most powerful sales & marketing tool ever, that costs you nothing is…. (drum roll please) L-I-S-T-E-N-I-N-G Keep podcasting, but actively listen to your audience Keep blogging, but actively read your audience’s comments Keep adding new customers, but read your customer request emails. Especially the angry ones :-) Apple CEO Tim Cook starts each day at 5 am reading customers' feedback Set up a budget, time and process to have your product team, marketing team, sales team, and customer support team, all engaged in active listening to customers.  Sales will follow! Welcome to the flareAI family! Join Ecommerce, Content & SaaS businesses generating over $7Million+ in free sales from Google Search, on autopilot. https://bit.ly/444oZqO

Content Velocity

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The flareAI Fast Answers Series for Shopify Plus & WordPress businesses Content velocity is the amount of high-quality content you produce and gets indexed (found) by Google.  Say, your business produces 2 high-quality blogs a month. Your competitor produces 5 high-quality blogs a month.  Guess who gets more inbound leads and sales? Ofcourse, your competitor. Now, imagine this. You start producing 20 high-quality blogs a month.  Will you win, automatically? The surprising answer is No. You need one more tool There are trillions of pages vying for Google’s attention. Google only crawls 4% of the internet.  So your business needs to find a cost-effective way to create tons of high-quality content at scale, but also get this content found on all major search engines and organically on social media.  Creating high-quality content at scale matters. Getting this content found on Google Search and organic social media matters even more Welcome to the flareAI fami...

Ecommerce Tips No One Is Talking About

https://bit.ly/447UvE2 The flareAI Fast Answers Series for Shopify Plus & Shopify Teams. Ecommerce is not passive income.  It is work, learn to love what you are doing :-) Drop shipping is only profitable to the inventorying company. Product selection is the foundation of eCommerce success. Choose a Niche. Football vs Archery. Pick Archery. Build your Tribe. Just one goal: make your tribe member’s successful. High sales is not the same as high profits. Strategize for profits, not sales. SEO for one month is useless. Welcome to the flareAI family! Join Shopify merchants generating over $7Million+ in free sales from Google Search, on autopilot. https://bit.ly/447UvE2

Your Dad Told You

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The flareAI Fast Answers Series for Shopify Plus & Shopify businesses. My Dad told me “Son treat every customer as if they’re the most important one you have”.  Yes, Dad! My Klaviyo consultant told me “Segment the heck out of your 5,000 clients, and prioritize who deserves the most attention”. Sure, Mr Consultant Guy! On the surface, what your Dad told you and what the consultant is telling you seem opposite.  But most world-class businesses do both, and do both well.  Take Walmart for example. Sam Walton encouraged Walmart Greeter to greet ALL shoppers to smile, look them in the eye, and greet them” At the same time, Walmart Global Tech’s 11,000 people use AI and Big Data to slice and dice data to figure out which customers need what attention. So how would you re-imagine this in your 10-person eCommerce business. Automation & analytics You don’t need to spend thousands buying a packaged app. Hire a junior programmer and design all the touch points where you can...

Huuuuge Beach Ball

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When a huuuuge beach ball floats over the audience, you know right off the bat it is going to be a great event. #sellercon Sure it was. Met many friends, and made many more new friends from the Shopify and SaaS ecosystems looking to make this year great. Appreciate the intro @brettbeckett The flareAI Helpful Guides Series https://bit.ly/3N3W3Yx Welcome to the flareAI family! Be a hero. Join eCommerce, Content, SaaS brands generating millions in organic revenues from Google Search, on autopilot.  https://bit.ly/3N3W3Yx

Measuring Your Content Quality: The really, really, really simple answer

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The flareAI Fast Answers Series for Shopify Plus & WordPress businesses We all know every business needs blogs and lots of them. Ecommerce, SaaS, Professional Services, Ads, Affiliate. Every business.  Blogs are a magnet. They attract traffic, leads, and sales.  When you invest in blog content, you want to measure that it is working for you effectively  Fortunately, in Content Marketing there is a really simple way to measure the quality of your blog. Is it original and factual? These are essential qualities, but not simple to measure Production quality? This is necessary as it reflects your brand, but not a simple way to measure Content Marketing Effectiveness Is it added engagements, followers, and subscribers? These are leading indicators, but not the simple answer we are looking for.  Is it more traffic and leads? These are prospect journey indicators, again not the bottom line answer.  You ready for the really, really, really simple answer? Blog #1 ge...