The #1 WRONG Way to Add Subscription Products to Your Ecommerce Store
The #1 WRONG Way to Add Subscription Products to Your Ecommerce Store
The flareAI Series for Small & Mid-market Ecommerce businesses
Imagine, I am a store owner (Which we truly were)
Say, I start by saying... "I want to add predictable repeatable sales to my store. So I will add a subscriptions feature in my store"
That mindset, my friend is what will get me to Subscription hell.
Mass returns and unsubscribes.
That is why we have 10,001 entrepreneurs trying to create a coffee subscription eCommerce business.
Yes, coffee is high-margin, we drink it every day.
But the me-too world of same-ness makes the apparent benefits vanish, especially in the Subscriptions business.
Let's see what mindset we need to add Subscriptions the RIGHT WAY.
First, it's not about US the store owners.
It's about OUR CUSTOMERS.
Visit or Zoom-meet with 5 of your existing customers or ideal clients.
Ask them about their most pressing pain point(s) with purchases they need to make repeatedly.
Then patiently and intentionally LISTEN to customer's opinions, pros & cons.
After talking to your 5 prospects. Think and decide which (if any) subscription product you want to add to your eCommerce business.
Give yourself the best chance to successfully add predictable repeatable sales
to your business.
Subscription revenue can be great until it is not :-(
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