Should You Scale Or Grow Your Ecommerce Business?

Should You Scale Or Grow Your Ecommerce Business?


The Fast Answers Series for Mid-market & Small businesses.


Growth or Scale: What the heck is the difference?


Go to your Profit & Loss report: Quickbooks, Xero, or any app you use for Accounting


Whaaaat, did you say "Excel"? Man, you need eCommerce therapy :-)


Growth means increasing the top-line (ie Gross income. blue box)


Scale means increasing the bottom line (ie Net income or profits. green box)


Most successful eCommerce businesses focus on scaling the bottom-line 

(aka profits or net income)


Most VC-backed businesses (like SaaS startups) focus on growing the top-line 

(aka gross income or sales)


IMHO, Hey Shopify Merchant, you will do well focussing on increasing your profits


Scale!


Go to your accounting app's Profit-Loss Month-over-month report.


Are you scaling your profits? 


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