Your Online Business and Local Marketing : Yin & Yang #5 of 5

Your Online Business and Local Marketing : Yin & Yang #5 of 5


Online business and local marketing can complement and balance each the other.


For example, it is far more effective to deploy a clearance sale to your local tribe, 

rather than online thru expensive paid ads.


We know a tennis store that holds a "Tent Sale" at local tennis tournaments and regularly blows thru their online surpluses.


Remember, local marketing is not just for Mom & Pops.


If you are a nationwide chain, to you "Local marketing" can mean holding exciting in-person events in every major city where your store/franchise is located


4  strategies to meet your customers' craving in-person experiences


# 1 


Think different, post pandemic.


If you run a fashion online store, Sometimes your customers want to try on clothes and accessories to see how they look and feel on them. Hold a fashion show event


#2


1. Start by thinking about where your ideal customer is located.


2. Set a date, choose a pop-up venue, and promote your event through Instagram, Facebook & email


3. Deliver fun and free value to the attendees


4. Make an event-only  exclusive offer


5. After your event, follow up through email, Instagram, or Facebook to thank them 


#3


9 billion Google Searches every day. Can your online business afford to miss this free sales channel?


46% of all Google Searches are looking for local information


Create local community events to increase awareness of your online store among people in your local area


#4


Red Wine & Your Online Business Make a Great Pairing!


People buy from people they like. Find ways to make them like you :-)


Whether you are an amazing solopreneur or a thriving nationwide chain


Hope the 4 strategies inspire more ideas for local marketing your online business


You don’t want to miss. To know more & for the next steps in this series: Follow flareAI


Welcome to the flareAI family!


Get a FREE Found-on-Google score for your Shopify store at flareAI.co


Generate sales from Google Search & 20+ Free Sales Channels, on Autopilot: Follow flareAI 


If you found the content helpful consider supporting the Shopify Community with a Repost + Like + Comment


How do you think local marketing can help your online business? Comment below


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https://flareAI.co https://apps.shopify.com/flareai-seo

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