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Showing posts from December, 2022

Drive Local Traffic to your Online Store #3 of 5

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Drive Local Traffic to your Online Store #3 of 5 46% of all Google Searches are looking for local information Local marketing for your online business Shopify store 5 easy actionable ways to generate online sales from people searching locally 1. Setup Pickup and local delivery for online orders For Shopify Store, as admin, go to Settings > Shipping and delivery Under Local pickup, click Manage for the location that you want to edit. Update the settings 2. Include your contact phone, email, and contact form prominently on your online store.  Use local keywords in your content and metadata 3. Go to https://business.google.com and create a free account for your online store.  Enter “Online retail” as the category if your store is a purely online store    4. Use locally targetted paid ads on Instagram, Facebook Keep the budget small, and tweak the campaign everyday until it returns you $4 in gross profits for $1 in ad spend  5. Participate in local community eve...

How to Create Successful In-person Events for Your Online Store #2 of 5

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How to Create Successful In-person Events for Your Online Store #2 of 5 Pop-Up Shop Your online customers are craving in-person experiences  In fact, retail sales are up almost 14% compared to the pre-pandemic levels When Macy's retail stores can create macys.com and expand their overall business.... Macy's Stores + Macys.com Your online store can grow with an in-person line of business! AshleysBoots.com  +  Ashley's Pop-Up Boutique 1. Start by thinking about who your ideal customer is, and where they are likely to be located. This will help you choose the right location and type of event to reach them 2. Set a date, choose a pop-up venue, and promote your event through Instagram, Facebook & email 3. Consider hosting workshops, demonstrations, or other activities that will get people involved and interested in your products. A pop-up fashion show 4. Make an event-only  exclusive offer, a coupon code, or simply direct them to your online store to buy 5. After your...

2022 Bad? 2023 Good! #1

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2022 Bad? 2023 Good! #1 Hello there, Shopify Style & Fashion Queen Shopify retailer! 5 new ways to make 2023 wayyyyyy :-) better  While your customers love your online store In 2023 your fashionistas are also craving in-person experiences After the pandemic the pendulum is swinging back a little   Sometimes your customers want to try on clothes and accessories to see how they look and feel on them # 1 Think different, post-pandemic Create successful in-person events for your Shopify store Don’t miss out. To know more & for the next steps in this series: Follow flareAI Welcome to the flareAI family! Get a FREE Found-on-Google score for your Shopify store at flareAI.co Generate sales from Google Search & 20+ Free Sales Channels, on Autopilot: Follow flareAI   If you found the content helpful consider supporting the Shopify Community with a Repost + Like + Comment Will in-person events be a thing in 2023? Comment below http://bit.ly/3PrgHTd

Shopify Stores: What is flareAI?

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flareAI connects your Shopify Store to Google Search and 20+ FREE Sales Channels What is FREE Sales Channel? Shopify Organic Sales FREE Sales Channel means NO Paid Ads, NO Paid Marketplaces, NO Sales Costs Example: Google Search is a FREE sales channel Amazon Marketplace is a PAID sales channel flareAI actively grows your store on Google Search and 20+ free sales channels every minute of every day How is flareAI bot different from apps & tools? Apps & tools need you to learn skills, hire people and dedicate time to get stuff done.  With flareAI you don't need to spend time or money on learning or hiring expensive staff to manage the app flareAI is a bot. It runs on autopilot, uses AI to find free sales opportunities every day for your store.   Saving you time & expense flareAI Machine Learning Recommendation Engine flareAI 's machine learning recommendation engine will continually analyze your store products, visitors, and conversions and perform or recommend ...

Shopify Stores : How to fix your failing Paid Ads?

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Shopify Stores : How to fix your failing Paid Ads?   Pareto Principle  In eCommerce, the 80/20 rule means that most of your business – around 80% – probably comes from about 20% of your products But be careful, don't over-simplify Otherwise, you will be wasting money advertising bikinis in snowboarding season :-) 1. From your Shopify admin, go to Analytics > Reports. 2. Click Categories. 3. Click Sales 4. Choose "Sales by product variant SKU" Make a list of top 20% products by sales amount: In the last 2 months In the last 13th & 14th months Use common sense :-) Remove from the list any products that don't qualify for the upcoming month. Maybe the weather, event, fad, or whatever your gut & market expertise tells you.  Say, your list now has just 12% of products Spend money on paid ads only for this 12% of products in upcoming month Google ads, Shopify ads, Instagram ads, Facebook ads, Linkedin ads Next month...simply repeat the same 4 steps to re-do your p...

Recession Gloom Giving Your Shopify Sales Lemons?

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3 Easy Steps to Recession-Proof your Shopify Store Is Recession Gloom Giving Your Shopify Sales Lemons?  Make Lemonade! Squeeze it… real hard. Get the most juice with the resources you have.  3 Easy steps to get quick sales within your existing budget #1 Stop paid ads if they are not bringing in 400% Return-on-Ad-Spend (ROAS).  Simply put, for every $1 you spend on advertising, you should be earning $4 in gross profit #2 Go to https://business.google.com and create a free account for your online store. Enter “Internet shop” as the category if it is a purely online store.  To get the biggest bang, be sure to enter the complete information including phone verification. Time saving tips: Instead of uploading a complicated logo, upload your simpler favicon image file.  #3 Go to https://merchants.google.com and create a free “Google Merchant Center” account. The more complete your information is, the better it will perform. So be sure to verify the domain and such....

Fake Reviews: A True Story

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Fake Reviews: A True Story It is widely known major eCommerce platforms like Amazon & Shopify are rife with fake reviews As a Shopify App Partner, we frequently receive unsolicited emails offering to write 5-star reviews for a fee Play the video to see a screenshot of a recent fake review solicitation email! Shopify & Amazon have teams to identify & weed out fake reviews.  It is an uphill battle. Anyone can easily find any number of WhatsApp groups & emails offering  "10 5-star reviews for $50" As a Shopify Store Owner, it is an easy temptation to drive traffic Don't do it It is wrong, not just morally, but it will hurt your business. How you ask? Every fake 5-star review diminishes the value of a real feedback You will be amazed how your Shopify business can grow if you ask, listen and act upon true customer feedback No, you don't have to be a saint. Just be street smart Fake 5-Star Review = A one-time victimized customer True Customer Reviews = A hap...