Top 5 Ways To Spend More And Lose Sales this Holidays 2022 : #6 Bonus! Depend on one dominant channel

Top 5 Ways To Spend More And Lose Sales this Holidays 2022 : #6 Bonus! Depend on one dominant channel

Holidays 2022

Attention Shopify Stores:

Top 5 ways to spend more and lose sales :-( 

#6 Bonus

As a Shopify Plus store team or Agency, you are doing well! More power to you.

You are absolutely dominating in a high-converting sales channel. 

But let that not lull you into complacency.

Business advisors will tell you don’t depend on one high-value customer or single sales channel. 

You are left with nothing if overnight the customer or sales channel goes away.

Google Search changes its method on average every 12 hours. Ad platforms are constantly tweaking their algorithms. New competitors sprouting up like prairie dogs. Once thriving marketplaces suddenly die. 

The only thing constant in eCommerce is relentless innovation and change. 

By all means, become the dominant player in one or a few. But spread your bets, across other channels as well. 

Here’s a thumb rule for securing an eCommerce business for life:

Organic traffic channels ( Free sales channels ) like Google Search: 50%

Paid Ads channels: 20%

Paid Marketplaces: 20%

Moated channels: 10% Become an authorized vendor for the Government, Military, and such

Analyze your sales by channel, and figure out how to get started by at least becoming a minor player in other channels 

Don’t let a single dominant channel kill your Shopify store

For the other parts of this eCommerce expert series: Follow flareAI

If you found the content helpful consider supporting the Shopify Community, Store, or Agency with a Like + Comment

Welcome to the flareAI family!

https://bit.ly/3EyUM9r



Comments

Post a Comment

Popular posts from this blog

flareAI for Shopify Plus, WordPress and SaaS : Celebrate

Image
Celebrate! The flareAI Helpful Guides Series for Ecommerce, Content & SaaS Teams.  At flareAI , the only obsession is our Clients’ Success!  Sometimes, we pause to celebrate the flareAI team that makes this happen.  All of last week, we nurtured and trained a new flareAI model. It felt like this…pushing a farm poly pipe  Then, this happened to flareAI client growth… 21%  Fireworks celebration!  Welcome to the flareAI family!  Join Ecommerce, Content & SaaS businesses generating over $7Million+ in free sales from Google Search, on autopilot. https://bit.ly/44xlitG
Read more

More Juice from Google Search!

Image
The flareAI Fast Answers Series for Ecommerce, Content & SaaS Teams. Bye, bye “Buy on Google”.  Google is removing the "Buy on Google" button. Instead, Google Search is passing this "buyer intent" direct to the retailer's website So even more eCommerce will be received from Google Search. Is your site positioned to soak it all up?  Welcome to the flareAI family! Join Ecommerce, Content & SaaS businesses generating over $7Million+ in free sales from Google Search, on autopilot. https://bit.ly/3OafqB6
Read more

Your Dad Told You

Image
The flareAI Fast Answers Series for Shopify Plus & Shopify businesses. My Dad told me “Son treat every customer as if they’re the most important one you have”.  Yes, Dad! My Klaviyo consultant told me “Segment the heck out of your 5,000 clients, and prioritize who deserves the most attention”. Sure, Mr Consultant Guy! On the surface, what your Dad told you and what the consultant is telling you seem opposite.  But most world-class businesses do both, and do both well.  Take Walmart for example. Sam Walton encouraged Walmart Greeter to greet ALL shoppers to smile, look them in the eye, and greet them” At the same time, Walmart Global Tech’s 11,000 people use AI and Big Data to slice and dice data to figure out which customers need what attention. So how would you re-imagine this in your 10-person eCommerce business. Automation & analytics You don’t need to spend thousands buying a packaged app. Hire a junior programmer and design all the touch points where you can...
Read more