How Speaking Your Customer's Language Can Rocket Your Ecommerce Sales
The flareAI Helpful Guides Series for Mid-market & Small Ecommerce businesses A digital guru grew his monetization by 47% simply by catering to his multilingual audience, translating his website into multiple languages. If you are selling to the world, speak your customer’s language. But as an Ecommerce Merchant, with a small team and limited time, you would be intimidated as there are 1000s of languages, and translations used to cost a lot. Most of us are not digital gurus with a voluminous budget. Worry no more, here are three easy actionable tactics you can use to get the most eCommerce sales from your multi-language website budget. Easy Actionable #1 Shortlist Top-5 Country-Language Pairs Look up your order history understand where your buyers are coming from and prepare your top-4, sales-wise country and language. Example: United States-English, Japan-Japanese Then, if you want to tap into a new market, add that country-language pair to the mix as well...